1. When it comes to real estate, in particular, an agent's job is not to sell. We should facilitate and coach our clients. When someone feels or finds out they have been "sold," they are likely to resent the salesperson. Instead, provide advice, educate, keep clients focused on the goals they described for you. This is putting the needs of the client ahead of the needs of the agent.
2.The best piece of advice I have received in my career has been to create value. When we focus on creating value for others, we create trust with our audience. This trust has been the single greatest asset in my portfolio. It has led to great opportunities within our industry and has helped foster some wonderful client relationships.
3.Don't pretend to know all the answers when you don't, because in real estate, your best asset is your reputation. Ensure your clients that you will get the answer, and take action. Never, ever lie.
4.Be a trusted adviser. By presenting multiple options to a potential client, you can guide them to the best option for them rather than pushing something on them. We often tell people if our solution isn't the right fit for them, and we might lose a sale as a result, but the trust we build with people by being honest generates more long-term value than any individual sale.
5.My mindset has always been to help people. If you are willing to help people with knowledge, skills or expertise, you will be the first in mind when they need professional services or as a referral. Your reputation is built by the things you do, not by what you say.
6.Nobody knows you exist until the consumer sees you. You are the best billboard for your brand. Constant contact, communication and advertising your name/brand is the only way to let the consumer know you exist. You have to spend money on advertising to make money. If you keep your name silent, no one will ever know your brand exists or what your company offers. Advertising dollars equal profits.
7.The more calls you make, the more networking events you go to, the more follow up you do, the better your sales results will be. Track your activities and you will clearly see that it boils down to how much you are actually DOING that generates sales. Meetings and brainstorming sessions are great, but activities directly related to generating new business will drive sales.
REAL ESTATE IS A PASSION....BE HELPFUL...BE HUMBLE...BE CARING...
TRUST IS VERY IMPORTANT FOR BUILDING RELATIONSHIP WITH YOUR CLIENTS....
